Avi ran me through a branding exercise with the intention of gaining an understanding of what I believe my business was then, and where I might like it to go. While the questions were very straight-forward, they sparked a great-deal of reflection and deliberation, and I took some time to really consider what I’m hoping to accomplish. It helped me realize that while I may be very good at what I do, I’m not necessarily sharing that with the potential customers I hope to attract – also, I needed to consider who I want those customers to be as I grow! Avi was exceptionally patient with me during this process as I had a lot of questions and was also still in the midst of my busy season; I never felt pressured to come to conclusions quickly, and always felt that Avi had my best interests in mind. From the branding exercise, we narrowed down a more concrete path for expansion and discussed how to separate the different arms of my business while keeping everything under one brand (which was important to me). I now have a series of goals set out for my business over the next few years, as well as a clear path of how to make it happen! Thank you so much, Avi!