Creating business leaders with positioning
For businesses who are ready to be different
Your Strategist
Avi, founder of Born to Lead and self-confessed market research and positioning geek.
My approach is rooted in deep market research and using data to inform a strategic stance. I believe that a business that truly stands out is one that leans into a specific advantage, even if that’s not the obvious choice. Through audience insight, I uncover the sweet spot, the one between what your audience wants and what only you can provide, and use it to craft positioning that makes you their only possible choice.
My process &
What to Expect
Discovery Call
A brief conversation to assess fit and understand your goals.
Kick-off Consultation
We explore your business, audience, and differentiators in depth.
Research & Analysis
I conduct market, audience, and competitor research to gather essential insights.
Strategy Development
I create your positioning strategy based on research findings.
Strategy Session
I deliver a comprehensive review of your positioning framework, facilitating strategic alignment and addressing implementation considerations.
We narrowed down a more concrete path for expansion and discussed how to separate the different arms of my business while keeping everything under one brand (which was important to me). I now have a series of goals set out for my business over the next few years, as well as a clear path of how to make it happen!
Holly Ralph
Event Designer
Let's chat to see if it's a good fit for your business.
Book a call
avi@borntoleadbranding.com